Scope of work
UX/UI
Research
Complex System
Total Redesign
Web & Mobile
Client
Clearitty
Product
Sales Platform / B2B
Year
2025
About Clearitty
Clearitty is an advanced B2B sales intelligence network designed to accelerate deal closures by providing high-value buyer insights. By combining real-time intent telemetry, tech-stack analysis, and community-driven data from elite sales executives, Clearitty transforms how growth leaders and sales teams navigate complex target organizations, making the sales pipeline faster, more predictable, and highly efficient.
The Lead Prioritization & Deep-Dive Engine
To empower sales reps to act faster and smarter, we designed Clearitty's core discovery and company investigation experience. Instead of requiring users to manually dig through rows of stale database leads, the platform automatically ranks prospective accounts and then provides an exhaustive deep dive into their real-time behavior and organizational layout.
The case study covers the complete workflow across three core screens:
The Priority-Based Main Table
A highly efficient grid where companies are automatically ranked and sorted by their overall Opportunity Score. This shift removes manual searching, allowing reps to instantly see who to target first through high-contrast visual anchors.
The Company Overview & Intent Telemetry (Signals)
A comprehensive deep dive that unlocks the platform's "black box" calculation. It splits the core score into two clear vectors: static Ideal Customer Profile (ICP) alignment and dynamic, real-time behavioral triggers (such as hiring changes, tech-stack modifications, and web spikes).
The Stakeholder Analysis & Mapping View
A dedicated workspace within the company profile that maps out the target organization's decision-makers and influencers. This view allows reps to move directly from intent signals to building a targeted, strategic outreach plan.
Our Role
As the sole product design studio, Happyflowz executed a total product redesign, taking a minimal baseline version and transforming it into a mature, enterprise-grade B2B intelligence platform. We re-engineered the entire core workflow and architected the comprehensive intelligence layers, turning complex data points into an intuitive sales toolkit. Our work involved:
End-to-End Total Redesign: Overhauling the existing platform layout to map out a seamless, priority-driven sales flow that significantly minimizes cognitive load for high-performing reps.
Scoring & Intent Telemetry Architecture: Designing the complete UI/UX logic for the smart opportunity scoring and real-time signals, transforming "black box" algorithms into readable, trustworthy insights.
Complex Data & Workflow Optimization: Restructuring the data heavy main grid, deep-dive company profiles, and stakeholder views to ensure complex corporate graphs and intent data stay scannable without causing user fatigue.
Product-Led Growth (PLG) Strategy: Integrating fluid filtering mechanics, customized viewports, and value-focused contextual conversion points that naturally incentivize non-paying users to upgrade and unlock premium insights.
© Happyflowz Studio 2026
