Hi there!
Hi there!
I’m Anna, a UX designer with a background in Computer Science, decades in R&D, with unique path from QA to Management, to UX design. With technical depth, management insight and creative vision I turn complexity into clarity specializing in complex systems.
At Happyflowz, we are a few designers working together to craft smart, development-ready designs that feel simple and natural.
I’m Anna, a UX designer with a background in Computer Science, decades in R&D, with unique path from QA to Management, to UX design. With technical depth, management insight and creative vision I turn complexity into clarity specializing in complex systems.
At Happyflowz, we are a few designers working together to craft smart, development-ready designs that feel simple and natural.
I’m Anna, a UX designer with a background in Computer Science, decades in R&D, with unique path from QA to Management, to UX design. With technical depth, management insight and creative vision I turn complexity into clarity specializing in complex systems.
At Happyflowz, we are a few designers working together to craft smart, development-ready designs that feel simple and natural.
Simple flows,
happy users
Simple flows,
happy users
Simple flows,
happy users
Transforming complex experiences into delightful journeys
Transforming complex experiences into delightful journeys
Transforming complex experiences into delightful journeys
UI
UI
UX
UX
Design Services
Specializing in Complex
Platforms
Specializing in Complex
Platforms
Specializing in Complex
Platforms
Simplify SaaS, B2B & enterprise platforms into intuitive experinces
Designing user flows that make sense, overcoming tech limitation and aligning with business goals
Got a new idea? Helping companies right from start
Got a new idea? Helping companies right from start
Got a new idea? Helping companies right from start
UX/UI for startups, from concept to a fully designed scalable product. From research to pixel perfect design, ensuring a seamless experience that supports long-term growth
UX/UI for startups, from concept to a fully designed scalable product. From research to pixel perfect design, ensuring a seamless experience that supports long-term growth
Eliminate drops, improve your stats
Eliminate drops, improve your stats
Eliminate drops, improve your stats
Optimizing signups, onboarding & checkout to boost conversions. Analyzing key conversion points and refining UX to improve engagement and retention
Optimizing signups, onboarding & checkout to boost conversions. Analyzing key conversion points and refining UX to improve engagement and retention
Does your product feel outdated?
Does your product feel outdated?
Does your product feel outdated?
Redesign & rebranding to refresh the look & feel. A new polished UI combined with a better user experience for stronger brand presence.
Redesign & rebranding to refresh the look & feel. A new polished UI combined with a better user experience for stronger brand presence.
Not sure what’s wrong?
Not sure what’s wrong?
Not sure what’s wrong?
UX research & usability testing to uncover what really matters to your users. Competitor analysis, user interviews, and usability testing to define issues and create actionable improvements.
UX research & usability testing to uncover what really matters to your users. Competitor analysis, user interviews, and usability testing to define issues and create actionable improvements.
Portfolio
Happy Clients
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO, Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO, Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder, Clearitty
Working with Anna has been a real pleasure. She's reliable, detail-oriented, and always delivers ahead of schedule. She asks thoughtful questions which help us understand user pain points and impact. When our priorities shifted, she quickly adapted and rose to the task, delivering fast and efficiently. I truly appreciate her dedication and the quality of her work.
Reut Ovadia
Product Manager, Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO, Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO, Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder, Clearitty
Working with Anna has been a real pleasure. She's reliable, detail-oriented, and always delivers ahead of schedule. She asks thoughtful questions which help us understand user pain points and impact. When our priorities shifted, she quickly adapted and rose to the task, delivering fast and efficiently. I truly appreciate her dedication and the quality of her work.
Reut Ovadia
Product Manager, Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO, Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO, Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder, Clearitty
Working with Anna has been a real pleasure. She's reliable, detail-oriented, and always delivers ahead of schedule. She asks thoughtful questions which help us understand user pain points and impact. When our priorities shifted, she quickly adapted and rose to the task, delivering fast and efficiently. I truly appreciate her dedication and the quality of her work.
Reut Ovadia
Product Manager, Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO, Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO, Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder, Clearitty
Working with Anna has been a real pleasure. She's reliable, detail-oriented, and always delivers ahead of schedule. She asks thoughtful questions which help us understand user pain points and impact. When our priorities shifted, she quickly adapted and rose to the task, delivering fast and efficiently. I truly appreciate her dedication and the quality of her work.
Reut Ovadia
Product Manager, Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Anna provided me with professional service while understanding complex business processes and understanding the product, which helped me promote the company and receive positive reviews about my product and system.
Aharon Nadav
CEO
Cloud Modules
I’m working with Anna on a large-scale redesign project for the user interface of Cemento Technologies, a SaaS platform for the construction industry. Anna is professional, communicative, detail-oriented, and has sharp product thinking. She’s able to deeply understand our target audience and business needs, and translate all of that into clean and effective design.
Dov Litmanovich
CEO
Cemento
Working with Anna has been a great experience. She’s incredibly sharp and consistently hits the mark on everything we do. Her insights bring a lot of clarity to our ongoing projects, making the entire process feel simple and efficient. The results always speak for themselves.
Eran Raderman
CPO & Co-Founder
Clearitty
Working with Anna is a real pleasure. She's reliable, detail oriented, and always delivers ahead of schedule. She asks smart questions which help us understand user pain points and impact. She quickly adapts, delivering fast & efficient. I truly appreciate her dedication & quality of work.
Reut Ovadia
Product Manager
Locusview
Happy Clients
© Happyflowz Studio 2026