Teacher's Hub - School Learning Platform
Teacher's Hub - School Learning Platform
Scope of work
UX/UI
Research
Complex System
Concept to Launch
Product Management
Client
Gool
Product
Education / B2B2C
Year
2023-2024
In collaboration with
About Gool
Gool is Israel's leading online learning platform, specializing in high-quality video courses and interactive academic content. To expand its reach, Gool sought to build a comprehensive, school-focused learning ecosystem, creating a direct, digital bridge between classroom teaching and home learning.
My Role - Designing new product from scratch
I led the design lifecycle while executing the core product and project management workflows. My hands-on role spanned from teacher research to detailed development handoffs and client-facing coordination:
User Research & Interviews: I conducted qualitative interviews with teachers to deeply understand classroom pain points, daily schedules, and administrative bottlenecks.
Detailed Product Characterization: I defined the step-by-step user journeys and wrote explicit functional specifications and development instructions for every screen, tailored specifically for the engineering and QA teams.
UX/UI Design: I designed the complete user experience and interface layouts for both portals, adapting and drawing inspiration from Gool's existing product design patterns to ensure brand consistency.
Project & Client Management: I managed the end-to-end project execution, working directly with the client (Gool) to align expectations, coordinate feedback, and ensure smooth delivery.
I led the design lifecycle while executing the core product and project management workflows. My hands-on role spanned from teacher research to detailed development handoffs and client-facing coordination:
User Research & Interviews: I conducted qualitative interviews with teachers to deeply understand classroom pain points, daily schedules, and administrative bottlenecks.
Detailed Product Characterization: I defined the step-by-step user journeys and wrote explicit functional specifications and development instructions for every screen, tailored specifically for the engineering and QA teams.
UX/UI Design: I designed the complete user experience and interface layouts for both portals, adapting and drawing inspiration from Gool's existing product design patterns to ensure brand consistency.
Project & Client Management: I managed the end-to-end project execution, working directly with the client (Gool) to align expectations, coordinate feedback, and ensure smooth delivery.
I led the design lifecycle while executing the core product and project management workflows. My hands-on role spanned from teacher research to detailed development handoffs and client-facing coordination:
User Research & Interviews: I conducted qualitative interviews with teachers to deeply understand classroom pain points, daily schedules, and administrative bottlenecks.
Detailed Product Characterization: I defined the step-by-step user journeys and wrote explicit functional specifications and development instructions for every screen, tailored specifically for the engineering and QA teams.
UX/UI Design: I designed the complete user experience and interface layouts for both portals, adapting and drawing inspiration from Gool's existing product design patterns to ensure brand consistency.
Project & Client Management: I managed the end-to-end project execution, working directly with the client (Gool) to align expectations, coordinate feedback, and ensure smooth delivery.
I led the design lifecycle while executing the core product and project management workflows. My hands-on role spanned from teacher research to detailed development handoffs and client-facing coordination:
User Research & Interviews: I conducted qualitative interviews with teachers to deeply understand classroom pain points, daily schedules, and administrative bottlenecks.
Detailed Product Characterization: I defined the step-by-step user journeys and wrote explicit functional specifications and development instructions for every screen, tailored specifically for the engineering and QA teams.
UX/UI Design: I designed the complete user experience and interface layouts for both portals, adapting and drawing inspiration from Gool's existing product design patterns to ensure brand consistency.
Project & Client Management: I managed the end-to-end project execution, working directly with the client (Gool) to align expectations, coordinate feedback, and ensure smooth delivery.
Business Strategy , Users' pain points
1. The B2B2C Adoption Bottleneck (The Business Strategy)
The Pain Point: Gool needed a scalable way to get students actively using the platform at home. Direct consumer acquisition in education is highly challenging.
The Strategic Solution: We targeted the most powerful gatekeepers—the teachers. By building a high-value system that teachers want to use, we empowered them to easily onboard and manage their entire classes, naturally driving student adoption from the top down.
The Pain Point: Gool needed a scalable way to get students actively using the platform at home. Direct consumer acquisition in education is highly challenging.
The Strategic Solution: We targeted the most powerful gatekeepers—the teachers. By building a high-value system that teachers want to use, we empowered them to easily onboard and manage their entire classes, naturally driving student adoption from the top down.
The Pain Point: Gool needed a scalable way to get students actively using the platform at home. Direct consumer acquisition in education is highly challenging.
The Strategic Solution: We targeted the most powerful gatekeepers—the teachers. By building a high-value system that teachers want to use, we empowered them to easily onboard and manage their entire classes, naturally driving student adoption from the top down.
2. The Teacher’s Burden: Extreme Lack of Time (The B2B UX Challenge)
The Pain Point: Teachers are notoriously overwhelmed and starved for time. They cannot afford manual grading, nor do they have the hours to track which specific students are lagging behind or which exam questions caused a class-wide bottleneck.
The Solution (The Teacher's Portal):
Instant Automated Insights: We replaced manual tracking with high-level visual summaries of submission rates, average grades, and overall classroom progress.
Smart Performance Red Flags: The system automatically flags struggling students and calculates exactly which topics or specific exercises had the lowest success rates, allowing teachers to instantly optimize their next lesson without spending hours analyzing spreadsheets.
Frictionless Class Setup: A streamlined, multi-step wizard that lets busy teachers set up a virtual classroom and generate student invites in under a minute.
The Pain Point: Teachers are notoriously overwhelmed and starved for time. They cannot afford manual grading, nor do they have the hours to track which specific students are lagging behind or which exam questions caused a class-wide bottleneck.
The Solution (The Teacher's Portal):
Instant Automated Insights: We replaced manual tracking with high-level visual summaries of submission rates, average grades, and overall classroom progress.
Smart Performance Red Flags: The system automatically flags struggling students and calculates exactly which topics or specific exercises had the lowest success rates, allowing teachers to instantly optimize their next lesson without spending hours analyzing spreadsheets.
Frictionless Class Setup: A streamlined, multi-step wizard that lets busy teachers set up a virtual classroom and generate student invites in under a minute.
The Pain Point: Teachers are notoriously overwhelmed and starved for time. They cannot afford manual grading, nor do they have the hours to track which specific students are lagging behind or which exam questions caused a class-wide bottleneck.
The Solution (The Teacher's Portal):
Instant Automated Insights: We replaced manual tracking with high-level visual summaries of submission rates, average grades, and overall classroom progress.
Smart Performance Red Flags: The system automatically flags struggling students and calculates exactly which topics or specific exercises had the lowest success rates, allowing teachers to instantly optimize their next lesson without spending hours analyzing spreadsheets.
Frictionless Class Setup: A streamlined, multi-step wizard that lets busy teachers set up a virtual classroom and generate student invites in under a minute.
3. The Student’s Obstacle: Engagement & Retention (The B2C UX Challenge)
The Pain Point: Motivating school-aged students to complete homework and practice at home without direct classroom supervision is an uphill battle.
The Solution (The Student's Portal):
Gamified Motivation: We integrated a rewarding points-multiplier system (e.g., scoring "+20 ★") and celebrated milestones with engaging popups to boost study confidence and encourage consistent submissions.
Clarity of Action: A distraction-free task board where students can immediately distinguish between active, submitted, and overdue assignments.
Real-Time Video Integration: Interactive homework screens that place video explanations right next to quizzes, offering instant feedback so students can learn from their mistakes on the spot.
The Pain Point: Motivating school-aged students to complete homework and practice at home without direct classroom supervision is an uphill battle.
The Solution (The Student's Portal):
Gamified Motivation: We integrated a rewarding points-multiplier system (e.g., scoring "+20 ★") and celebrated milestones with engaging popups to boost study confidence and encourage consistent submissions.
Clarity of Action: A distraction-free task board where students can immediately distinguish between active, submitted, and overdue assignments.
Real-Time Video Integration: Interactive homework screens that place video explanations right next to quizzes, offering instant feedback so students can learn from their mistakes on the spot.
The Pain Point: Motivating school-aged students to complete homework and practice at home without direct classroom supervision is an uphill battle.
The Solution (The Student's Portal):
Gamified Motivation: We integrated a rewarding points-multiplier system (e.g., scoring "+20 ★") and celebrated milestones with engaging popups to boost study confidence and encourage consistent submissions.
Clarity of Action: A distraction-free task board where students can immediately distinguish between active, submitted, and overdue assignments.
Real-Time Video Integration: Interactive homework screens that place video explanations right next to quizzes, offering instant feedback so students can learn from their mistakes on the spot.
The Pain Point: Motivating school-aged students to complete homework and practice at home without direct classroom supervision is an uphill battle.
The Solution (The Student's Portal):
Gamified Motivation: We integrated a rewarding points-multiplier system (e.g., scoring "+20 ★") and celebrated milestones with engaging popups to boost study confidence and encourage consistent submissions.
Clarity of Action: A distraction-free task board where students can immediately distinguish between active, submitted, and overdue assignments.
Real-Time Video Integration: Interactive homework screens that place video explanations right next to quizzes, offering instant feedback so students can learn from their mistakes on the spot.
Frictionless Class Setup
Quick Assignment creation
Smart Classes overview & Progress tracking
Insighs & Performance red flags
Student side - Motivational encouragement - clear actions & point-system gamification
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